Netflix sets up in France: two films are born in Marseille

Netflix, the streaming giant, continues to leave its mark on the film industry in France. While just a few years ago, the debate over its impacts was heated, the platform is now committed to actively contributing to the local economy. In May 2025, during the 8th edition of the Choose France summit, Netflix announced two ambitious film projects in Marseille. These initiatives are not merely additions to its catalog; they represent significant structural changes for the production and dissemination of original content in France. Get ready to dive into the fascinating world of these new projects aimed at strengthening the local cinematic landscape!

Details of Netflix’s projects in Marseille
Netflix’s commitment to film education
Economic impact of Netflix’s investments
Partnerships with local institutions
Conclusion on the future of French cinema in light of these initiatives

Details of Netflix’s Film Projects in Marseille

Netflix has always had a penchant for producing works that are rooted in their cultural environment. By entering the dynamic framework of Marseille, the platform aims not only to produce films; it also intends to redirect towards a new generation of talents. The two flagship projects include support for the Kourtrajmé film school and the establishment of a branch of the Cinémathèque Française in this iconic city.

Kourtrajmé: An Incubator of Creativity

Founded by passionate filmmakers, Kourtrajmé is known for its ability to train and encourage young talents. The partnership with Netflix is considered a “great first.” Beyond simply funding four end-of-year clips, this project addresses the issue of entry barriers that can hinder aspiring filmmakers. With funding amounting to 250 million euros per year for all productions in France, Netflix’s commitment positions it as an undeniable support system.

The Cinémathèque Française: A Sanctuary of Cinema

Alongside this educational support, the branch of the Cinémathèque Française in Marseille will become a reference point for cinematic heritage. This project is part of a broader framework: the “Marseille en Grand” plan. From the preservation of classic works to the establishment of local events, this initiative promises to enrich Marseille’s cultural offering.

Projects	Type	Impact
Kourtrajmé	Film Education	Training of young talents 🎬
Cinémathèque Française	Cinematic Heritage	Preservation and awareness 🎥

These projects are not merely additions to the cultural ecosystem of Marseille. They embody Netflix’s ambition to become a prominent player within the local production. These efforts are part of a dynamic where cinema goes beyond mere entertainment: it becomes a vector for social and cultural change.

Netflix’s Commitment to Film Education

With the support of the Kourtrajmé school, Netflix emphasizes its willingness to scrutinize and eliminate entry barriers for young creators. But why is this educational investment so crucial in today’s film landscape? The answer lies in the rapid evolution of the film industry and the necessity to train talents suited to these changes. By offering resources, access to professionals, and modern infrastructure, Netflix acts as a catalyst for a renewed dynamic. All of this translates into a significant challenge of diversity, which is reflected in the content produced and in the way stories are told.

How is Kourtrajmé Shaking Up the Norms?

Kourtrajmé’s reputation is well established. It stands as a true talent incubator, having already produced well-known names. Here are some factors illustrating how Kourtrajmé is changing the game:

🔹 Inclusive approach: It promotes access for youth from disadvantaged backgrounds.
🔹 Diverse training: Offering various modules ranging from directing to screenwriting.
🔹 Increased visibility: With Netflix’s support, its productions gain national and international recognition.

This commitment to education does not stop at a single partnership. It embodies a broader vision. Netflix also invests in recognized institutions such as La Fémis and Gobelins, thus strengthening the network of available training. This phenomenon gradually transforms not only professionals but also the French cultural fabric, placing diverse narratives at the center of its original content.

Institutions	Programs Offered	Impact
Kourtrajmé	Directing, Screenwriting	Access to diverse talents 🌈
La Fémis	Comprehensive film training	Strengthening skills 🎓

Through support for film education, Netflix does not just produce content. It genuinely aims to revolutionize the landscape of an industry that, over the last few decades, has been marked by rigid formats and one-dimensional narratives.

Economic Impact of Netflix’s Investments

The upcoming projects in Marseille are much more than mere cultural initiatives; they are set to become substantial engines for the local economy. With a total investment of 250 million euros per year for production in France, Netflix is already contributing to the creation of thousands of jobs. 🏗 It is estimated that by 2025, this strategy will generate the creation of more than 25,000 jobs directly related to production and various related sectors.

The Numbers Speak for Themselves

Here is an overview of the economic impact that Netflix’s investments could have on the region:

Type of Impact	Estimated Jobs Created	Economic Contribution (in euros)
Film Production	20,000	1.5 billion
Education and Training	5,000	500 million

✅ Significant contribution to the local economy
✅ Multiplication of jobs in the audiovisual sectors
✅ Valuing art and culture 📊

With this momentum, Marseille is positioning itself as a hub for industry professionals attracted by new opportunities. It is also very likely that other companies will wish to follow the same path, drawn by the promising prospects of this region. 🏙

Partnerships with Local Institutions

The development of Netflix in Marseille is accompanied by a desire to build strong ties with local players. This phenomenon appears not just as a strategy, but as a necessity to build a rich and enjoyable cinematic future. The fact that Netflix is committed to collaborating with the Cinémathèque Française and other institutions demonstrates a willingness to adopt a collaborative rather than competitive approach.

Why Are These Partnerships Crucial?

By joining forces with players like the Cinémathèque, Netflix strengthens the future generations of cinephiles and professionals. This cultivated ecosystem could take various forms, including:

📚 Events: Organizing screenings of classic films.
🎤 Workshops: Training young talents in the field.
🖼 Exhibitions: Opening galleries dedicated to the heritage of the “seventh art.”

These initiatives will not only raise public awareness but also solidify an engaged cinematic culture. Over time, the coexistence between contemporary series and heritage values should open a field of possibilities for the varied narratives expected from French cinema.

Partners	Areas of Intervention	Planned Initiatives
Cinémathèque Française	Cinematic Heritage	Screenings, themed events 🎉
Kourtrajmé	Education	Training workshops 🎬

These collaborations are not random. They are the result of a long-term vision where the content of a streaming platform becomes a lever to energize an industry and enrich cultural heritage. It is therefore fascinating to observe how brands like Netflix contribute to the redefinition of cinematic storytelling while drawing from local roots. 🌟

FAQ

What are Netflix’s projects in Marseille?

Netflix has announced two major projects in Marseille: a partnership with the Kourtrajmé film school to train new talents and the establishment of a branch of the Cinémathèque Française to preserve cinematic heritage.

What is the economic impact of these investments?

Netflix’s investments are expected to generate approximately 25,000 jobs and contribute around 2 billion euros to the French economy by 2025.

How does Netflix support film education?

By partnering with Kourtrajmé and other institutions, Netflix funds the training of young filmmakers, thus removing entry barriers for those from disadvantaged backgrounds.